We are going through a great transition from web2 to web3. With this new iteration of the web to more interactive websites, creators and organizations of all sizes face the challenge to access easy-to-use tools to create, gamify, and tokenize immersive multiplayer worlds. In light of this, there is a great need for new infrastructure that can lower the barriers of entry and help this process to be more accessible.
Through a series of different user validation processes with several organizations and conducting comprehensive user research with independent creators, we assured our observation of the major pain points and market opportunities.
Even though the metaverse and web3 might first be perceived as a series of technological tools, their relevance also relies on how communities can be leveraged through interactive experiences. This offers new opportunities for creators, brands and organizations to engage with their audiences in immersive ways, while integrating the power of incentive of a token economy such as NFTs.
1 . We assembled a dedicated team to develop:
2. We collected a significant amount of data to reaffirm our decision-making process and set a common ground to not only continue iterating the product but also to better help organizations with their web3 transition.