“Brands and retailers are connecting with their consumers in a whole new way. AI-powered technologies in a traditional industry like beauty and skincare will help guide brands in understanding their consumers and leveraging their needs to market and promote their products in the most tailored way possible.” (Samp Parkkinen, CEO & Founder Revieve)
● Shiseido makes $6 billion USD annual revenue
● Customers can upload a selfie and answer questions on their desired beauty goals via Shiseido's website
● Then receive a comprehensive list of AI-recommended products for a full make-up application (eyes, lips and face etc.)
● Customers can then virtually try-on before purchasing
● Data from the online app is used to give the brand a clearer “understanding of their consumers including how they interact across all touchpoints”
“Shiseido’s customers can now purchase new products with full confidence and discover a makeup routine that works for them. Delivering these innovations to consumers to pursue beauty and wellness have been part of the Shiseido DNA since day one.” (Romain Carrega, EMEA Prestige Director)
Platform used: Revieve
● Faces is the leading beauty retailer in the Middle East and is owned by the Chalhoub Group, which has revenues of $2.2 billion a year
● Similar to Shiseido, users take a selfie and answer questions about their skin type and personal skin concerns
● AI analysis then offers personalized product recommendations from Faces product selection suited to specific skin concerns and types to “provide a more personalized skincare experience for customers”
“ .. to enhance our customers’ experience we are bringing to the region an AI-powered solution for tailored recommendation through self-diagnostic in real-time. We are focusing on technology and innovation to respond to our hybrid consumers by creating meaningful connections and memorable experiences” (Salem Kaissi, VP at Faces)
Platform used: Revieve
● Users upload or snap a selfie
● In a single 30-second scan, Clinique plots over 80 data points on your face
● Results are compared using AI models based on 1+ million face scans over 50+ years of dermatological research data
● Results are translated into customized Clinique skincare recommendations
● Future results of the usage of these recommended skincare products are shown
● Results are based on the average of clinical results of 3 months product usage
● The AI can also recommend shades of foundation
● Results of using the recommended foundation can be previewed with the AI powered Virtual Try On tool
● 2.5x on conversions, 30% larger basket size, 5x longer dwell time
Platform used: Perfect Corp
“We are evolving from a retailer with an online shop into a digital company with a brick-and-mortar business.”
(Tina Müller, Group CEO, speaking about DOUGLAS’s #FORWARDBEAUTY Digital First strategy)
● Comparable to O Boticário with 3.5 billion € annual revenue
● DOUGLAS is integrating online shops, marketplace and stores into an AI-enabled data-based beauty platform, focussing its growth strategy on digital beauty retail
● E-commerce turnover has grown on average by approximately 35% annually to 750 million € a year in 2018/2019
● July 2022, DOUGLAS launched their own AI/AR skin analysis app
● The app works similar to Clinique’s ClinicalReality app, and also allows users to enter allergy requirements and ingredient preferences
● The AI -enabled product suggestions combine data points relating to skin type, existing level of hydration, oiliness and facial wrinkles
“This tool will help us to achieve an even higher conversion rate in our app and also improve the user experience. At the same time, we expect that this form of skin analysis may lead to fewer bad buys and hence fewer product returns. The digital advisory service thus strengthens sustainability and will further support our customers `purchasing decisions.”
(Ingo Mommertz, DOUGLAS CTO E-Commerce)
Platform used: Perfect Corp
Platforms used: Perfect Corp and Preferred Networks
● AI-powered skin cleansing tool with inbuilt sensors
● Users place the tool against different areas of their face for LUNA to run its analysis (recommended to bed one every two-weeks)
● LUNA then rates skin health, and tracks and responds to various factors such as a change in climate, diet, water intake, and an optimized complexion and deliver real-time readings
● Users get a “made-to-measure” routine for their unique skin type with custom intensities and durations for the user’s key facial zones
● The analysis, results and suggested skincare routine are then available in the FOREO app
● The goal of the tool, AI-suggested routine and app is to achieve a skin health score of 100/100
“This FOREO device is capable of self-learning and is differentiated from other skincare products by its ability to advance day after day. Our future products plan to detect air quality and user’s skin condition in real time. Based on all the data, the device could come up with a mode of treatment that is most suitable at that very moment. The device will soon be able to predict what kind of treatment, products or tools are best needed for the days ahead. That would be totally personalized – through on going monitoring, analysis and prediction, the device becomes your own smart skincare helper.” (Filip Sedic, Founder & CEO FOREO)
Platform used: own proprietary
“When we conceived DigiPulse we were thinking of a super powerful eye able to read, collect and decode all consumers’ online spontaneous comments about fine fragrances they have tried, experimented or bought. Not only what they prefer but also sensations the fragrance give to them, how they describe it, their feelings and their technical evaluation of it, but also what they don't like. For us what was the most important part was to be able to collect their perceptions with their own unbiased spontaneous language that is more true to their deep emotions.” (Arnaud Guggenbuhl, Head of Global Marketing, Insights and Image at Givaudan)
● DigiPulse a proprietary olfactive social listening tool powered by artificial intelligence
● It collects the voices of consumers across a range of social networks using a special algorithm that captures and analyses their views with a focus on olfactory driven perceptions
● Perfumers and creative teams then use the decoded olfactive data to identify consumers’ olfactive perspectives and preferences and tailor their fragrance creations to consumers’ desires
● The tool can focus on olfactive data, revealing insights on different aspects of the fragrance itself, on top of more obvious comments around packaging, marketing and advertising
“DigiPulse is a digitally strategic way of capturing feedback from consumer’s online posts on their impressions of fragrances they’ve used or experimented with in their everyday lives. The new olfactive tool, which uses AI, will allow us to gather instant unfiltered consumer feedback. Most importantly, it will enrich the way we craft perfumes that will continue to inspire consumers around the world… The intel will allow us to integrate consumers’ immediate responses related to a fragrance or to specific ingredients directly into the creation process, which is crucial for brand development and scent innovation”
(Arnaud Guggenbuhl)
Platform used: own proprietary
Reference articles:
How AI and AR are revolutionising the beauty industry
The Future of Beauty Is Powered by Artificial Intelligence
