Market Radar

The company could make almost anything. What it lacked was a way to sense demand before committing to a season. We built a system that watches the market day and night: competitor ranges and prices, the trade press, and what customers write in reviews. It reads those reviews to learn why people buy and what they complain about, because a complaint about a rival's bestseller is a product brief and an advertising headline at once. An idea reaches the board only when what the press says is coming matches what is actually selling, with the evidence attached and a score they can challenge. Every decision is logged, so a year later the board can still see why it was made. The same system has since been redeployed in a completely different industry.

Service: Intelligent Automation · AI Strategy